I am guilty of this – Buying books because of the cover. Its the same principle that goes into every single consumer product.
Which is why people get paid a pretty penny to design alluring packaging for products of all kinds.
Realizing this I noticed my parcels I have been posting to my clients were lacking in the ‘pretty packaging’.
Pinterest helped me a lot with this – creating mood boards for ideas.
It is also a good idea to have a few material choses and to take the time to just play.
I crocheted a bird with the pink string I was going to wrap around the package and print out two options for branding.
One a ribbon with “thank you for you support” and a square name tag for address and took a moment to see which and where I should place them.